Endura Ltd was founded in Edinburgh, Scotland in 1992 by a keen club cyclist (Jim McFarlane) after his return to Scotland from a 14 month stay in Sydney. Whilst living in Australia Jim had been entering the cycle portion of team triathlon events and, at one such event, had his kit stolen causing him to have to browse for a complete set of replacement kit. After a great deal of disappointment as to what was on offer he decided that upon his return to Scotland he would attempt to produce cycle clothing that was focussed on function and longevity without cutting corners on material and construction and this is the enduring ethos that still permeates throughout Endura today.
The company initially worked with quality garment factories in central Scotland to provide cycle clothing however it quickly became apparent that general purpose garment factories lacked the specialist knowledge and equipment to manufacture performance cycle clothing and so Endura began manufacturing all of its own clothing in 1993 and has increased its in-house manufacturing of technical cycle clothing year on year right up to the present time.
Endura’s first offering was its MT500 range of shorts, tights and jerseys which were launched into the market at the time when mountain biking was growing rapidly in popularity. The range was an instant success and established the brand almost overnight as the choice of clothing for the new breed of mountain bikers in the UK.
Since then Endura has grown to become the largest brand of cycle clothing in the UK and now has established or pending distributors around Europe, Scandinavia, Russia, South Africa, Australia, Canada, and the Far East with a range that spans MTB, road and commuter clothing.
In the USA, Endura products are distrbuted by Endura Inc, based in Indianapolis.
In its history, the company has won many magazine product awards along with various industry awards including the Eurobike Design Award for clothing in 2007 and 2009.
Production Facilities and Profile
The company currently manufactures both with partner companies and also in its own custom built 32,000 square feet (3000 sq m) facility in Livingston, Scotland where its equipment includes a modern printing works with high speed sublimation digital printing equipment. Endura’s specialist production lines include ultrasonic welding and cutting equipment, bonding presses, tension free fabric cutting, laser cutting, CAD pattern design, auto-lay planning and almost all types of sewing machines.
We have bonded warehouse facilities in Shanghai where our Far Eastern QC team operates from.
The company’s philosophy remains true to its original concept of high performance, long lasting cycle clothing using the best available materials and design and by investing heavily in development and innovation (the company now has multiple patents granted and pending).
All sales and marketing staff, all directors and our product development team are all cyclists who are passionate about cycling and developing the best possible products for cycling.
In addition to the product input from the in-house team, Endura works closely with a number of riders - from World and British Champions to club racers and commuters - to develop and refine our clothing.
Endura have long history of supporting athletes of all descriptions and events for all types of cyclist.
Clothing sponsors for the Etape Series, the closed-road sportive series in the British Isles, including the Marie Curie Cancer Care Etape Caledonia in Scotland and the Marie Curie Cancer Care Etape Pennines in England.
Clothing sponsors of Sleepless in the Saddle 24 hour endurance MTB cycle race, a large and inclusive event open to cyclists of a wide variety of abilities competing either solo, in pairs or in teams of four. Sleepless in the Saddle is an event which celebrates many of the best aspects of cycling culture; participation and social aspects of the event are more important than outright competitiveness.
We also sponsor a wide range of events all over the world - from the Roc d'Azur in France to the Endura MTB Series in New Zealand.
Clothing supplier and sponsor of Scottish Cycling national teams, including the 2010 Commonwealth Games team which won gold and sliver medals through David Millar in Time Trial and Road Race respectively.
On-going and extended commitment to Endura Racing, the UCI Continental road race team, which has once again seen a significant investment to strengthen the squad for the 2012 season. Endura Racing acts both as an invaluable test-bed for product development and also as a vehicle that allows British talent to race at the highest level in the UK and overseas.
Continued support for the Endura / Pedal Power Development team to help nuture the next generation of Scottish road racing talent.
Offroad - we sponsor Oli Beckingsale who rides for Endura MTB Racing - 5 times British National XC Champion, 2 times Olympian and 2006 Commonwealth silver medallist and are clothing sponsor to Tracy Moseley - 2010 DH World Champion, 2011 DH World Cup winner & multiple British National DH Champion.